Wella Professionals Illumina Color 7/31 Professional Hair Color 60 ml (8005610538921)

Wella Illumina Color 7/31 — a professional permanent cream hair color that creates a refined medium blonde shade with golden ash undertones.

Powered by Microlight Technology, the formula protects the hair cuticle, ensuring even color distribution and exceptional light reflection. It leaves hair soft, shiny, and naturally radiant while maintaining its health and smoothness.

Key features:

• medium blonde golden ash shade;

• delivers natural luminosity and softness;

• provides long-lasting, even color;

• Microlight Technology protects hair structure;

• suitable for all hair types;

• ensures a professional, healthy-looking result.

How to use: mix the color with Wella Welloxon Perfect developer in a 1:1 ratio. Apply to dry, unwashed hair and distribute evenly along the length. Leave on for 30–40 minutes, then rinse thoroughly and follow with conditioner. Wear gloves during application.